When you’re done, don’t forget to add your keywords and a statement detailing your concept to articulate your goals and explain your choices. You might even add a filter to unify the colors. Arrange elements so that inspiration flows from one to the next, and the whole canvas is eye-pleasing. Try alternating photography with typography and punctuating with color.Ĭramming everything together could overwhelm viewers. You could start by putting a photo of your main theme at the center and building out from there-but there are no strict rules with mood boards. To plot images on pre-designed grids, try Figma’s Moodboard Maker, created by the designers at Mixpanel to auto-populate mood boards using Google Sheet Sync. Use Figma’s free mood board templates to arrange your collection of design inspirations on one page. This is your design direction coming into focus! Pay attention to what you’re naturally attracted to and try to identify any patterns. Using your own photography will add one-of-a-kind flair. To create an original design, you'll want to avoid repeating sterile Internet aesthetics and tired trends that flatten culture, making everything look the same. When browsing online, watch out for images that are heavily staged or PhotoShopped. Head to the internet or out into the real world to find photos, typography, color palettes, packaging, design flourishes, interactions, brand activations, and other elements that express the design keywords you selected. For example, if your mood board is to inform a room renovation app, you might use words like “cozy,” “modern,” and “bright.” Use adjectives and keywords to zero in on the vibe you want to create with your design. You can complete your mood board in just five steps. What design elements best express the project concept?Ĭonsider this your opportunity to explore directions, survey what’s already out there, and identify what excites you from a design perspective.What do similar projects look and feel like, and how can this one stand out?.A mood board helps designers answer key creative questions like: Making a mood board helps creative teams get clear on what a project is trying to achieve and how best to attain those results. This practice is fun and creative-but it also saves time, effort, and unnecessary confusion down the road. Get this template Benefits of creating a mood boardĪ mood board sets a creative direction for a design project, ensuring that the end result captures its original inspiration. Since creating a mood board can take a lot of time, I am providing five free mood board templates that can be used on Adobe Illustrator.Figma's pre-made mood board template makes it easy to start your exploration process. I spend quite a bit of time rearranging my images and experimenting with different layouts until I get a result that I like. Some other favorites are Adobe InDesign and Canva. Once you have curated some photos, it is time to arrange them into your mood board! I use Adobe Illustrator to make my mood boards but there are plenty of other programs and softwares to choose from. Both of these sites have thousands of free photos that can be used commercially and without attribution meaning you do not have to credit the owner. I love to share my mood boards on social media which is why I use free stock images from websites like Unsplash and Pexels. It’s important to note that if you do use images found on Pinterest in your mood board that you should not post it on social media or your website without permission from the original owner. I have created a board to help give you inspiration which can be accessed here. My favorite place to find images is Pinterest. When looking for images, be sure to keep your brand adjectives in mind, and try to select photos with similar colors or themes to make your board cohesive. Looking for the images to use in your mood board can be a fun, yet time-consuming process. These words will help you in selecting the appropriate images to attract your ideal audience.Įxamples of brand adjectives: bold, calm, chic, dynamic, modern, organic, playful, reliable, sleek, timeless, trustworthy Step Two: Look for images I like to think of 3-5 keywords that describe the brand. Step One: Determine the 3-5 adjectives that best describe the brandīefore you begin searching the internet for photos for your mood board, you first should take a moment to think about who your audience is and how you want them to perceive your brand. In this post, I will explain step by step how to create your very own mood board for your own brand, or for a client. It helps to guide the rest of your design process by setting the tone for your brand and establishing its visual identity. Mood boards can help you to define and communicate your brand identity. Creating a mood board is a crucial part of any brand design project.
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